Creating Value by Sharing Knowledge

“Expansion” but “HOW”?


Posted 2013.02.05
by Deniz Yildirim

I wrote a post a while ago on “why” expansion has become our strategic choice in the pursuit of Becoming the Most Admired Company.

The more important question remains though: “How” are we going to do it?


Let’s take a look at the key factors that make us stand out in an ocean of a million others:

1. tretton37 is a company of specialists. Our passion for knowledge-sharing, software development, and quality; combined with a fixed focus on a single platform, makes us unique.

2. We also have a powerful company culture that is built on our core values; it is an integral part of our offerings and complements our technical expertise.

These two factors are the source of our pride in tretton37, and the reason we’ve received so much love from our clients and the community. They constitute our core-business.

In such a company as tretton37, expansion runs the risk of threatening the very factors that have made it unique and successful – unless a well-planned strategy and careful execution are in place.

While expanding, we have to live up to our vision and these factors that make us unique. This brings me to our big question – “How

Our expansion strategy is all about establishing new local offices in different regions with the same services and core values. Expanding up to a moderate, yet still a robust size in each office. A size that enables us not only to have a powerful delivery-capacity to handle local demand; but also to run our knowledge-sharing activities at the highest of standards and with the best results. Up to a size no larger than a magical number where people still know all their colleagues by name.


This way, we get to keep the best of both worlds: Keeping “the small” within “the large” and gaining these benefits:

• We retain all of the advantages of preserving our specialist profile of our local offices by focusing on what’s important to us; the quality of our work and our values.

• At the same time, we have the versatility to reach out to be a larger sized company, comprised of all our offices (inter-)nationally. Creating a greater network of like-hearted developers with a larger accumulated knowledge to share on the very same platform.

• And also a volume, which brings financial benefits that also help us in becoming the most admired company.


How are we going to stick to the plan?

Well, we’re going to let our clients, colleagues and the community be our judge. They will have their eyes on us and keep us on the right track; just as they have been doing since day one!


I’ve given you just a quick glimpse of our expansion strategy in this post. As for the details, they’re best expressed by hundreds of slides and I’m sure you’re not really up for that just right now. :)

Please drop me a line if you are wondering more about how we think!

Hope that you’ve enjoyed this post and thanks for reading.

In the Pursuit of Becoming the Most Admired Company in Our Region


Posted 2011.04.08
by Deniz Yildirim

Our awesome company tretton37 has grown from only two developers to 23 within only 13 months. Yet, we still want to grow and some surely wonder why… Here is a quick insight to my thoughts.

I actually think that the “how” is more important than the “why”. Because executing this mission without compromising the quality of our offerings and our strong culture has to be planned and carried out very carefully. I’ll write about this in my next blog post, but for now let’s just focus on why I think expansion is the right strategy at this phase of our development.

First of all we’re very proud and happy to receive a great response from our clients and the community since our very first day on the market. We feel a strong responsibility to match the increasing demand for our services and this is of course one of the main reasons for expanding our operations.

Another reason, which is at least as important as the first one, is our passion for creating additional possibilities for both internal and external competence development activities to keep our developers the best and the sharpest professionals in the market. Even though we’ve already established a rich variety of knowledge sharing forums at tretton37, we believe that we still can do better! By expanding our operations, we aim to create major resources for boosting our knowledge even more and get one step closer to our vision.

Maintaining and improving our conditions and creative working environment where developers can always focus on their personal growth as much as delivering quality and state of the art software solutions is part of this ambition too. This also requires a set of reforms in our organization such as establishing larger and well-defined sales, delivery and support functions and trimming our processes.

Yes, our journey has just started but we’ve already reached a level where we need to plan our next step. In the pursuit of fulfilling our ambitious vision, “To Become the Most Admired Company in Our Region”, expansion is now our strategical choice.

I believe that almost everyone with a bit of smarts can handle an expansion; it’s not rocket science… But doing it without losing the feeling for reality and focus on what is important for the organization is what makes the difference. Our choice is basically a sane expansion by keeping our feet on the ground and focusing on the quality, our culture & core values as always.

I’ll write more about my view on the “HOW” question in my next blog post. Thank you for taking some time and reading my thoughts at the edge of a new phase of tretton37.